Betting Website Design: 5-Step Guide
Considering betting website design, you want to provide a customer-centric and user-friendly platform. If you have clicked on this article, you definitely came to the tricky of defining how you are supposed to accomplish it and what are the latest design trends to follow.
To facilitate your research, we created a comprehensive guide leveraging our experience in betting design. If you have been wondering what to start with and what design innovation to implement for your custom website, we have covered your requests.
In today’s blog post, you will learn how to create a user-oriented sports betting website in 5 easy steps. Moreover, you will deeply understand the designing process and what tendencies are presented in the betting market nowadays. Let’s dive into more details.
What is betting design?
Frank Chimero, a designer and illustrator, said, “People ignore design that ignores people.” There’s no more precise explanation of designing a betting website’s importance. It is firstly aimed at presenting you with the overloaded market and covering users’ needs for a robust platform.
Betting websites are created for users who want to place sports predictions on various games, from football to tennis. Therefore, your main goal is to ensure they are engaged in the process and are able to receive personalized user experience using your platform.
To create a comprehensive betting website design, you have to consider not only the graphics but also UI elements, what content you use, the website architect, and more. Therefore, betting companies focus on user-friendly platforms that enable:
- easy navigation,
- smooth betting operations,
- easy data access,
- clear information architecture,
- custom fonts and color palettes.
We named only a few aspects that iGaming solutions have to provide on average for sports betting website design. Additionally, you have to offer high-speed page downloading, flexibility, multi-platform support, multiple languages, and more.
Keep in mind that your website makes the first impression, and you have less than 5 seconds to stay memorable for visitors. Now, let’s dive deeper into the process and detailed descriptions of each stage.
5 betting website design steps
Creating a design for your website is a daunting task that requires robust expertise in current technologies, trends, and in-depth marketing knowledge. Luckily, you have an opportunity to leverage our designers’ experience within this part of the blog post. Without delay, let’s continue by defining crucial steps for your outstanding design.
Step 1: Define your goals and expectations
When you decide to rethink an existing solution, or you look after receiving an online betting website from scratch, the first step is to determine your goals. Further, it will help you to evaluate the scope of work, the development priorities, and more. Here are some essential questions to ask yourself before planning the design process:
- What is the purpose of my website?
- Who is my target audience? Who will use the platform?
- How will my website solve users’ problems?
- Why would visitors choose my website over others?
After you have defined the answers, you can preliminarily evaluate the scope of work. Why only a previous project summary? Because your needs for resources and amount of time may change within the designing process. It’s another side of “What I have to accomplish?” which stands for outlining the number of betting website pages to design, features, content, usage of tools, etc.
Step 2: Do market research
Such research may be defined into two significant parts: clients and competitors. However, when we say “market research,” it means not only representing a target audience, but it’s also much deeper than just outlining who your competitors are. It’s all about defining your place in the market using various available tools.
As a betting business owner, you have to know your industry, its trends, pain points, and values, and always investigate it to be updated with changes. Let’s define the main benefits you will receive from conducting your research:
- Customer-centricity in your approach. It’s all about end-users, their pain points, desires, and problems to solve with a platform. While researching, you will receive in-depth insights about buyer behaviors within the gaming industry.
- Better decision-making process. Utilizing insights from the research on betting design will help you to solve issues based on data-driven decisions. You will be able to evaluate risks and immediately react to priority problems, having a vast understanding of the situation.
- Wide range of opportunities. Market research allows you to define where and how to implement your platform. Based on our experience, no matter how overloaded the niche is, there are always possibilities for businesses and pain points you can cover.
Overall, market research for sports betting web design allows you to pre-map customer journeys, expand your opportunities, and stay ahead of the competition in the industry with similar solutions.
Step 3: Build a website architect
We will consider these points as a part of web designing; to put it simply, it’s about how the information is structured on a website, navigation, URLs, and more. One of the most precise definitions says that “Website architecture is the planning and design of the technical, functional and visual components of a website…”
Think about your web pages like it’s a large store where all goods are separated into different sections. You want to find something specific, let’s say it’s milk, and you definitely want to receive straightforward navigation to save your time. That’s how it works within betting websites, as well.
Step 4: Leverage UI/UX design
When it comes to user experience and user interface design, they stand for user satisfaction. Within a website or a betting app design, UI is focused on interactive elements, while UX is aimed at overall user interaction with the solution. This step defines how your website will operate and if it covers end-users’ needs.
Together with a web designer, you will make your website usable and attractive for customers. You will determine what UI and UX elements to use and choose the color palettes, icons, etc. Also, there are some vital aspects that this step covers: sitemaps and wireframes. Focusing on UI/UX, you are able to:
- boost user engagement,
- build brand awareness,
- increase SEO ranking, and more.
If done correctly, this stage enables you to create both an eye-catching and well-performed betting website. Focusing on user experience and user interface, you will inevitably increase your customer retention rate, visitor satisfaction, and the number of leads.
Step 5: Consider development support
When you have come all the way through the complex web design process of how to create a betting website task, it’s time to think about how to deploy the solution. Within this stage, you have to test the website to see if it functions well, how every element works, and if any bugs need to be fixed. Here are more things to check:
- the quality of graphics,
- mobile and tablet versions,
- content appearance and quality, etc.
Obviously, the launching process may vary depending on your project and betting business needs. It’s essential to consider not only the aesthetic but also features and functionality. Concentrate on your clients and what they expect to receive when using your website.
There are also two options to receive your website: to use a template or hire a web design company to create it from scratch. The first option is less costly, you can simply build your solution without coding with pre-made templates. However, there’s a tricky point — they are not highly customizable, so you have to stick to the provided functionality.